§ About
I make brands people stop scrolling for.
Based in Ambler, PA. 15+ years shaping standout consumer experiences across apparel, retail, CPG, technology and digital-first brands. BFA, Graphic Design — University of the Arts, Philadelphia.
Philosophy
Half strategy. Half craft. Whole conviction.
I'm a creative and brand marketing leader who's spent 15+ years guiding visual identity, campaign development, creative teams and content ecosystems that deepen engagement and accelerate growth — across apparel, retail, CPG, technology and digital-first industries.
Through HalfGenius, my boutique creative agency since 2011, I've led brand and creative direction for clients including Gucci, Valentino, Canon, Verizon, AmeriHealth Caritas, ShopRite and Mural Arts. Today I'm building Pickles Apparel, advising selective clients, and still taking on creative direction work that's worth the time.
Core Strengths
AI-Augmented Creative Direction · Generative AI for Brand & Content · Prompt Engineering & AI Workflow Design · Brand Strategy · Creative Direction · Campaign Development · Digital & Social Content · Retail & Experiential Activation · Cross-Functional Leadership · Consumer Insights · Data-Informed Decision Making · Creative Operations · UI/UX · Storytelling
AI Experience
Daily operator across the modern AI stack — ChatGPT, Claude, Midjourney, Runway, Sora, Adobe Firefly, Lovable and custom GPTs. I integrate generative tools into brand systems, campaign development and product workflows: concepting, moodboards, copy iteration, image and video generation, rapid prototyping, and shipping AI-powered web experiences. Comfortable training teams on responsible, on-brand AI use and building the prompts, guardrails and operating playbooks behind them.
§ Experience
A short CV.
- 2025 — NowFounder & Creative DirectorPickles Apparel
- 2024 — 2025Creative Strategy ConsultantIndependent
- 2024 — 2025Co-Founder & Brand LeadDoggOffIt
- 2011 — NowFounder & Chief Creative OfficerHalfGenius LLC
- 2015 — 2016Creative Marketing ConsultantPHH Mortgage
- 2014VP, Digital MarketingBeneficial Bank
- 2011 — 2014Lead Manager, Digital MultichannelAXA Equitable
- 2006 — 2011Lead Web Designer / DeveloperVillanova University
§ Board & Volunteer
Time given.
Selected board and committee service across Philadelphia's arts, civic and cultural institutions.
- 2013 — 2022Advisory Board MemberPhiladelphia Mural Arts Program
- 2013 — 2020Executive Committee MemberPhiladelphia Academy of Music
- 2013 — 2020Contemporaries Founding MemberBarnes Foundation
- 2019 — 2020Board MemberTria Cafe
- 2013 — 2018Advisory Board & Design Co-ChairGift of Life: Donors Are Heroes
- 2017Wild Society Founding MemberPhiladelphia Zoo
- 2016Communications CommitteeWorld Meeting of Families
- 2014Phillennial's Founding MemberPew Charitable Trust