§ Selected Index — Halfgenius & Beyond
A selection of projects led during my time as creative director at Halfgenius — full-service work for Fortune 500s, fashion houses, civic institutions and emerging brands. Original case studies and unreleased work available on request.
Founder · Brand · E-commerce
E-commerce · Performance
Video + Digital
Experiential · Interface
Experiential · Interface
Brand · Web · Video
Web + Video
Video + Content
Brand · Web · Social
Brand Launch
Web · Video · SEO
Web + SEO
Web + SEO
Web + SEO
Brand · Print
Founded and built Pickles Apparel — a streetwear brand brined in creativity. From naming, brand identity and product design to storefront, content, paid acquisition and lifecycle. Every hat: founder, creative director, marketer, photographer, customer service.
Role
Founder · Creator · Wearer of Many Hats
Deliverables
Led e-commerce and performance marketing for DoggOffIt — a modern furniture-protection brand. Owned the storefront experience, paid acquisition, conversion optimization and creative for paid social, search and lifecycle.
Role
Lead E-commerce · Performance Marketing
Deliverables
Custom YouTube channel build and video production for the Italian fashion house — translating runway energy into a digital-native viewing experience.
Role
Creative Direction · Video · Web Development
Deliverables
Interface design for an experiential activation — a tactile, immersive surface for one of the world's most respected imaging brands.
Role
Creative Direction · Interface Design
Deliverables
Custom interface design for a Verizon-branded experience — built to scale across markets while keeping a sharp, ownable visual identity.
Role
Creative Direction · Interface Design
Deliverables
Full-stack creative — naming through launch — for an emerging ad-network platform. Web, video and ongoing business development consulting.
Role
Creative Direction · UI/UX · Production
Deliverables
Website redesign and accompanying film production for one of America's oldest grand opera houses — modernizing the digital story without losing the institution's gravity.
Role
Creative Direction · Web · Film
Deliverables
Mission-driven film work for a Philadelphia non-profit ending homelessness — concept, storyboard, production and distribution strategy, end to end.
Role
Creative Direction · Storyboarding · Distribution
Deliverables
Identity, website and ongoing social presence for a civic foundation — a system designed to translate from board-room to billboard.
Role
Creative Direction · Brand · Social
Deliverables
Full brand launch for an emerging cosmetics line — visual identity, product photography and a launch-ready digital campaign engine.
Role
Creative Direction · Branding · Photography
Deliverables
Website, brand film and SEO foundation for a specialty operator — built to perform as well as it looks.
Role
Creative Direction · Web · SEO
Deliverables
Editorial-style website, original photography and SEO program for a Philadelphia trial lawyer — replacing template-feeling competitors with a real visual point of view.
Role
Creative Direction · Web · Photography
Deliverables
Brand-forward website and photography for a boutique law firm — clean architecture, original imagery, ongoing SEO maintenance.
Role
Creative Direction · Web · Photography
Deliverables
Healthcare brand on the web — warm, trustworthy and findable. Site, photography and a maintained SEO foundation.
Role
Creative Direction · Web · Photography
Deliverables
Invitation system and graphic design for a fundraising platform celebrating organ donation — print craft with a clear digital extension plan.
Role
Creative Direction · Graphic Design
Deliverables
§ Word from the room
"One of the most creative and talented teams I have ever worked with — a unique ability to comprehend complex business requirements and deliver industry-leading solutions, effortlessly."
Ryan Gladysz · Director of Digital Strategy, AXA US
