Creative Director · Available 2026
Brands worth looking at.
Work that earns the click.
I'm Jason Cevera — an independent creative director bridging traditional craft with the digital realm. I build brand systems, campaigns and websites for ambitious teams who want growth without the generic.
Selected Index
15+.
years directing brand, campaign and content across apparel, retail, CPG, tech and digital-first brands.
§ Who
I direct end-to-end creative — from the first concept sketch to the last pixel shipped. Performance, interactivity and craft, in one room.
Method
Strategy first. Then the visual idea. Then the surfaces.
Stack
In-house team of designers, motion artists, photographers and engineers.
Focus
Fashion · Beauty · Hospitality · Tech · Cultural institutions.
§ Selected Work
Recent frames.
Independent work / One connected creative system
The Pickles world.
I built an original character universe across streetwear, music and an interactive browser prototype.
E-commerce + Performance · 2024–25
DoggOffIt
Video + Digital · Halfgenius
Valentino
Experiential · Halfgenius
Canon
Experiential · Halfgenius
Verizon
Web + Film · Halfgenius
Academy of Music
Brand + Web · Halfgenius
Impactivate Networks
Film · Halfgenius
Project HOME
§ Services
What I do.
A full-service practice — solo when sharp, with my collective when scale matters.
Engagement models →- 01
Brand Systems
Identity, voice, and the operating system that scales them across every surface.
- 02
Campaign
Concept, art direction and production for launches that earn attention and ROI.
- 03
Digital + Web
Sites and product UIs designed for craft, conversion and search.
- 04
Creative Strategy
Positioning and narrative for founders ready to be seen properly.
- 05
AI Training + Agents
Team upskilling, custom GPTs and agent workflows that actually ship.
Currently — booking 2026